Sell agencies an AI Instagram DM agent that runs outreach 24/7: $3.4K MRR
Steal this playbook
- Build audiences from competitors' followers, likers/commenters, lookalikes and hashtags, then filter (sourced)
- AI icebreakers from the customer's prompt plus AI-estimated variables for personalization (sourced)
- Run in the cloud 24/7 with warmup, progressive sending, random delays and city-level proxies (sourced)
- Multi-account so agencies can run campaigns for clients; $99/mo per account; API + MCP included (sourced)
- MVP: one audience source (competitor followers) + one AI-written DM + one follow-up (suggested)
- Hands-off score
- 50/100
- Operator
- Solopreneur, Sell as a service
- Cost to start
- $65 est.
- Time to first $
- 5 weeks est.
Who does what
- The agent
- The site says campaigns run from the cloud 24/7 with AI-written icebreakers and automatic follow-ups; The customer sets the audience and sequence
- Still needs a human
- not stated
- Marketing and sales
- Usually you (not covered by the autonomy rating)
From our autonomy note for this business (sourced). How we score hands-off
How we estimated the cost
est. startup = domain $10.46/yr (Cloudflare Registrar, ledger.csv) + Railway Hobby $5/mo (assumed host) + OpenAI API test credit ~$20 (GPT-5 mini $0.25 in/$2 out per 1M tok) + residential/city-level proxies ~$30/mo (est.) = $65 (first month of each subscription included; Creem fees excluded). est. time to first dollar 35 days: B2B self-serve: ~3 wks build (Instagram automation + safety pacing) + ~2 wks cold DM to first paid account. est. monthly run-rate ~$60/mo, rising with proxies per account. (affiliate link; new Railway users get $20 credit)
Wave is a cloud Instagram outreach tool: it builds lead audiences from competitors' followers, likers, commenters, lookalikes and hashtags, enriches them with AI, writes AI icebreakers and sends cold DMs with spintax and automatic follow-ups that stop when the lead replies. It runs 24/7 from the cloud with warmup, progressive sending and city-level proxies, and agencies can connect several Instagram accounts to run campaigns for clients. An API and MCP server let Claude or other automations create audiences and launch campaigns.
More like this: Lead generation businesses · Social media businesses · Sales businesses · All businesses ranked by verified MRR
- Revenue claim
- $5,692 last 30 days; MRR $3,424; all-time $81,952; 27 active subscriptions (as of Oct 20, 2026)
TrustMRR: revenue verified via Creem API key, last synced Oct 20, 2026
Receipt: trustmrr.com, www.usewave.co
Risks: Monthly revenue peaked at $16,404 (Mar 2026) and declined to $4,900 in Sep 2026; last-30-day MRR growth -16.2% (revenue +23.7%) (TrustMRR). Revenue is lumpy (annual plans), so MRR ($3,424) is below the 12-month average (derived). Automated Instagram DMs risk account restrictions; the site itself says no tool can promise zero risk on Instagram (sourced).
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