Sell small businesses an AI WhatsApp agent that qualifies leads and books appointments: $491 MRR
Steal this playbook
- Trigger on a new lead from Meta Lead Ads, a webhook or CSV and message them on WhatsApp within seconds (sourced)
- Ask 2–3 qualifying questions one at a time, then book a Calendly or Cal.com slot and send a reminder (sourced)
- Coach finds skipped questions and A/B tests new wording on real leads (sourced)
- Price by new leads per month, not per message; separate per-client agency pricing (sourced)
- MVP: one WhatsApp number + one fixed question funnel + Cal.com booking for one niche (suggested)
- Hands-off score
- 50/100
- Operator
- Solopreneur, Sell as a service
- Cost to start
- $45 est.
- Time to first $
- 6.4 weeks est.
Who does what
- The agent
- The site says the assistant writes to each lead within seconds, qualifies them and books the appointment on its own; The business can watch every chat live and take over at any time
- Still needs a human
- not stated
- Marketing and sales
- Usually you (not covered by the autonomy rating)
From our autonomy note for this business (sourced). How we score hands-off
How we estimated the cost
est. startup = domain $10.46/yr (Cloudflare Registrar, ledger.csv) + Google Cloud small usage ~$5/mo (est.; sourced host: Google Cloud) + OpenAI API test credit ~$20 (GPT-5 mini $0.25 in/$2 out per 1M tok) + WhatsApp Business API test conversations ~$10 (Meta per-message fees, est.) = $45 (first month of each subscription included; Stripe fees excluded). est. time to first dollar 45 days: B2B self-serve: ~3 wks build + ~3 wks to first paid account through a 14-day card-required trial. est. monthly run-rate ~$25/mo.
Whappy is an AI sales agent for WhatsApp: when a lead leaves a number on an ad or website form, it writes back on WhatsApp within seconds, asks the business's qualifying questions, books a slot in Calendly or Cal.com and sends reminders. It handles voice notes and replies in the lead's language, and a Coach feature tests better question wording on real leads. It connects to Meta Lead Ads, GoHighLevel, Zapier and Make, and agencies get per-client pricing under their own brand. It is listed for sale on TrustMRR.
More like this: Sales businesses · Lead generation businesses · Customer support businesses · All businesses ranked by verified MRR
- Revenue claim
- $449 last 30 days; MRR $491; all-time $7,615; 2 active subscriptions (as of Oct 23, 2026)
TrustMRR: revenue verified via Stripe API key, last updated Oct 23, 2026 (re-checked live at merge, synced 15:40 UTC; curator snapshot showed MRR $490)
Receipt: trustmrr.com, whappy.ai, whappy.ai
Risks: Listed for sale on TrustMRR at $30,000 (first listed Mar 4, 2026 at $34,000; still listed Oct 23, 2026), which signals the founder may exit and product support could change hands. Only 2 active subscriptions; last-30-day MRR growth -1.6% and revenue growth -3.0% (TrustMRR). The founder's own listing says it 'would scale much faster under someone with an existing audience, agency clients, or distribution', i.e. distribution is the bottleneck. It depends on Meta's WhatsApp Business platform rules and per-message fees (suggested).
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