Verified: read from the payment provider by TrustMRR (Stripe API), figure as of Oct 30, 2026. How we verify
Sell AI agencies a white-label WhatsApp agent and CRM platform: $2K MRR
Steal this playbook
- AI agents answer, qualify and book leads on WhatsApp and move them in a Kanban CRM (sourced, site)
- Add follow-up and re-engagement automations, webhooks and campaigns over Meta's official API (sourced)
- White-label everything: the agency's name, logo, colors and domain (sourced)
- Hand the chat to a human department and pause the AI while a person replies (sourced)
- Set up one niche solution per agency, deliver within 15 days, then replicate it for each new client (sourced)
- MVP: one WhatsApp booking agent for a single niche, such as clinics, resold through one agency (suggested)
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- Hands-off score
- 10/100
- Operator
- Sell as a service, Solopreneur
- Cost to start
- $30 est.
- Time to first $
- 6.4 weeks est.
- Monthly run cost
- $0/mo est.
Who does what
- The agent
- not stated
- Still needs a human
- The site says Zatten's team sets up the agent, CRM and automations for each agency's niche and delivers them within 15 days; The AI then handles WhatsApp conversations, with human handoff
- Marketing and sales
- Usually you (not covered by the autonomy rating)
From our autonomy note for this business (sourced). How we score hands-off
How we estimated the cost
est. startup = domain $10.46/yr (Cloudflare Registrar, ledger.csv) + OpenAI API ~$20 starter credit (source stack lists OpenAI) + Vercel and Supabase free tiers $0 + WhatsApp Cloud API test number $0 = $30 (Meta per-message fees and Stripe fees excluded). est. time to first dollar 45 days: ~4 wks build of the WhatsApp agent, CRM and white-label setup + ~2 wks to sign a first agency. est. monthly run-rate ~$0/mo before LLM and Meta message fees.
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<a href="https://agentmoneylist.com/e/zatten/"><img src="https://agentmoneylist.com/badge/verified.svg" alt="Verified on Agent Money List" width="230" height="34"></a>Zatten is a white-label CRM and AI-agent platform for WhatsApp, sold to niche AI agencies and franchise networks in Brazil. Its AI agents answer, qualify and book leads and move them through a Kanban pipeline during the conversation, with follow-up automations, campaigns over Meta's official API, human handoff by department and an MCP connection for Claude or Cursor. Zatten sets up each niche solution and delivers it under the agency's brand within 15 days.
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- Revenue claim
- MRR $2,049; $2,031 last 30 days; $45,252 last 12 months; all-time $52,712; 50 active subscriptions (as of Oct 30, 2026)
TrustMRR: revenue verified via Stripe API key, last synced Oct 30, 2026 (20:59 UTC) (re-checked live at merge Oct 30, 2026: TrustMRR re-synced since the curator snapshot, so figures were refreshed from MRR $2,035 / 49 subscriptions / $3,771 last 30 days to MRR $2,049 / 50 active subscriptions / $2,031 last 30 days)
Receipt: trustmrr.com, www.zatten.com
Risks: Platform-terms risk: the site offers WhatsApp connection by QR code 'without Meta approval' so agencies can validate fast, then move to Meta's official API to scale campaigns (site FAQ). A QR-code connection runs outside Meta's official WhatsApp Business API, which WhatsApp's terms don't allow for automated messaging, and numbers connected that way can be banned. AML lists Zatten because the core product (inbound lead answering, CRM and handoff) and its campaign sends run on the official API, and the QR route is an optional on-ramp; a copy of this model should use the official API only (suggested). Shrinking: MRR fell 18.9% in the last 30 days, and monthly verified revenue dropped from $5,765 (Nov 2025) to $2,031 so far in Oct 2026 (TrustMRR). The site says it no longer takes agencies that are just starting out. Each niche solution is set up by Zatten's team, so delivery takes people time.
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