$22.2K MRR: How WaLead sells AI agents that prospect on LinkedIn

What it sells and to whom

• Pitch: "10x your sales on LinkedIn with AI" (TrustMRR). The homepage: "Build AI agents, enrich in real time from the best B2B database in Spain, and automate your LinkedIn prospecting with WaLead."
• Who pays: B2B sales teams and agencies. TrustMRR lists "~1,000 users", and the site says "Trusted by 1,000+ B2B companies". The focus is the Spanish-speaking market.
• Price: from €165/month. Pricing "grows with the number of LinkedIn senders", and data credits scale with it. New users get 1,000 free credits.
• What's in the box (per the site): a database it says covers "16M+ B2B contacts in Spain", "waterfall" enrichment across "20+ providers", LinkedIn sequences, AI agents named Prospector, Closer, Scorer and Screener, an MCP connection to run them from Claude, and CRM sync with HubSpot, Pipedrive, GoHighLevel and others.

How the agents run it (what's automated)

The homepage splits the job into three automated stages:

1. Find. Filter contacts by industry, role, company size and tech stack, or import from LinkedIn, Sales Navigator, Excel or Apollo.
2. Reach out. "AI agents personalize every message and protect your account." A real-time "Health Score", gradual warm-up and "human-like sending" set the pace of LinkedIn activity.
3. Close. "The agent qualifies replies against your ICP and hands you only the leads that are ready to buy."

A "GTM table" runs actions column by column (enrich, score with AI, draft the first message), so "the table works on its own, row by row." Enrichment cascades through providers until data is confirmed, and the site says "You only pay for emails found."

For a customer, the hands-off part is real: set up the targeting and the agents work the list around the clock.

What still needs a human

• The customer's closing. WaLead hands over leads "ready to buy". The sales call is still the customer's job.
• A team behind the product. The About page names five people: Walid Amarir (Founder, CEO & CTO), a co-founder & CSO, plus marketing, a full-stack developer and design.
• Community and training. WaLead runs "in-person events in Spain, online webinars, weekly training sessions, and meetups", plus a Skool community it says has "+800 members". That's people-heavy growth and retention.
• Platform risk management. LinkedIn automation can trigger account restrictions. That's a general platform risk, not something the source states. WaLead's answer is the Health Score and its claim of being a "LinkedIn Certified Partner". Someone has to keep that working as LinkedIn changes.

The founder's background fits this model. A Baremetrics podcast describes Walid as having built WaLead "to solve the scalability problems he experienced firsthand running a LinkedIn marketing agency."

Agent Money List rates WaLead nearly autonomous (our estimate): the agents deliver the service, while the team handles growth, support and edge cases.

Tools/stack

TrustMRR lists "Backend" and "Stripe". On its site WaLead names Apollo, Prospeo, MasLeads and Findymail among its enrichment providers, plus CRM integrations and a Claude MCP. Nothing else is public.

Numbers

• Verified MRR: $22,157 (TrustMRR via Stripe, last updated Oct 16, 2026; from entries.json). The same snapshot shows $48,999 for the last 30 days, $472,284 all-time and 273 active subscriptions.
• Latest page check (Oct 20, 2026): TrustMRR now shows MRR $22,710, 271 active subscriptions, $47,203 for the last 30 days and $474,474 all-time.
• Founded: December 2023, Spain (TrustMRR).
• Price: from €165/month.
• Self-reported, not verified: "16M+ B2B contacts", "1,000+ B2B companies", "0 LinkedIn bans", "+800 members".
• Our estimates for a copycat: about $155 to start and about $145/month to run (entries.json, labelled est.). That run-rate is higher than most entries because outreach and data tools cost money.

How you could build a version of this hands-off

You don't need a 16-million-contact database to start. The repeatable idea is an AI SDR for one market, priced per sending seat.

1. Pick one market you understand. WaLead won by going deep on Spain and Spanish-language support. Choose one country, language or industry where generic US tools feel "half-translated".
2. Buy data instead of building it. Start with existing enrichment providers in a waterfall, and charge for found results only, as WaLead does.
3. Automate the three steps. Use one agent to score leads against the customer's ideal profile, one to write the first message, and one to classify replies (interested / not now / no). Hand only "interested" replies to the customer.
4. Build account safety in from day one. Use slow warm-up, daily limits and pause rules. Read LinkedIn's terms yourself and decide what you will and won't automate.
5. Price per sender. Seat-based pricing grows with the customer's team without extra work from you.
6. Replace the community with content. If you want to stay hands-off, use recorded onboarding videos and a weekly automated email instead of live events. Expect slower growth than a team that runs meetups.